BonBon Bakery
Year
'25
Client
BonBon Bakery
Service
Branding
This project is a speculative redesign of Bon Bon Bakery, a local bakery located in Federal Way, Washington. The bakery offers a variety of healthy baked goods such as breads, pastries, cakes, and sweet treats, serving as an everyday neighborhood spot for quick purchases and small indulgences.
© BonBon Bakery
Brand Strategy
I studied the existing storefront in Federal Way to understand its current visual language and how it communicates to customers, then explored baked goods as symbols of comfort, indulgence, and everyday joy to guide the emotional direction of the redesign.
Visual Identity
I developed a concept centered on softness, tactility, and playfulness, which informed the creation of rounded, inflated typography paired with a softer, more distinctive color palette. The redesigned identity better reflects the experience of eating baked goods, soft, sweet, and joyful, while creating a stronger visual presence.
WearAgain
Behind The Seams