MapFlow
Year
’26
Client
Lastmile Retail
Service
Product Design + SEO Strategy
MapFlow is a functional AI-powered local SEO tool that helps multi-location businesses understand search visibility, compare locations with competitors, and identify clear opportunities for improvement.
© MapFlow
Challenge
During my internship at LastMile Retail, which supports large multi-location brands like T-Mobile, I saw a need for a clearer way to understand which local competitors were outranking store locations, why, and where potential customers might be lost in the search journey.
Solution
I designed and coded a functional application that unifies SEO research into a single workspace: users can track keyword positions, generate content and optimization ideas, compare competitor performance, and view the signals that matter most. The result is a more actionable workflow that turns search data into confident decisions.
Re:Ground