Re:Ground
Year
'26
Client
Re:Ground Music Festival
Service
Branding
Re:Ground is a three-day, phone-free music and wellness festival built around a place-based visual identity inspired by Marymoor Park.
© Re:Ground
Challenge
Many festivals are crowded, overstimulating, and centered on constant phone use, which can make it difficult to feel present. Re:Ground is designed for young creatives, music lovers, and people seeking a calmer, more intentional festival experience rooted in ambient sound, nature, and Marymoor Park’s seasonal landscape.
Solution
The branding system uses real seasonal flowers and plant materials collected from the park, then scanned and digitally refined into translucent, x-ray-like botanical forms. This analog-to-digital process creates a distinctive graphic language rooted in the festival’s location, season, and values of presence, slowness, and connection to nature. At the end of the experience, guests receive handmade earrings created with real flowers collected from Marymoor Park.
Flourish