PROJECT OUTLINE
Flourish is an 8-week, long project, it is a cross-platform mindfulness and goal-setting system built to strengthen users’ long-term connection to their personal “why.” Designed for mobile, desktop, and watch, it streamlines intention-setting, progress tracking, and reflection to support a more consistent and motivating wellness routine. By Aidan Moeck, Kate Bishopp, Theremena Fernandez, & Emilia Flores
Design System
Figma Development
User Research
Branding
Motion Design
Year
/
2025
PUBLICATION DESIGN
/
Flourish
THE PROBLEM
People are overwhelmed by wellness information but lack intuitive tools to apply it in daily life. As interest in self-tracking grows, there is a need for more structured and adaptable systems that support mindfulness, gratitude, and self-reflection across different learning styles.
THE PROCESS
We prototyped key features such as intention setting, reflection tools, and memory uploads, testing interactions across mobile, desktop widgets, and Apple Watch. Through iterative design, user feedback, and motion exploration, we refined interaction flows, improved usability, and strengthened visual clarity to create a more seamless and engaging user experience.
THE OUTCOME
Through a competitor matrix, we identified gaps in existing wellness apps, particularly their focus on rigid habit tracking over more reflective, intention-based experiences. This informed Flourish as an “internal compass” centered on purpose and personal meaning, shifting toward intention, joy, and reflection to support guilt-free growth and help users reconnect with their “why.”
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